Uzbekistan Showcases Tourism Sector at TTG Travel Experience in Italy

Uzbekistan is showcasing its tourism potential at a unified national pavilion at the TTG Travel Experience 2026 international travel trade show, taking place from October 14 to 16 in Rimini, Italy. The national pavilion was organized by the Tourism Committee of the Republic of Uzbekistan, reports UzDaily. The official opening ceremony took place on the exhibition's first day.

The Uzbek delegation includes representatives from 16 domestic tour operators along with executives from flag carrier Uzbekistan Airways. On the first day alone, Uzbek delegates conducted approximately 400 B2B meetings with foreign travel agencies, tour operators, and industry professionals.

The pavilion features promotional and informational collateral, video showcases highlighting the country's tourism appeal, and authentic national handicrafts. Visitors can explore Uzbekistan's rich historical and cultural heritage, traditions, and diverse travel segments. The negotiations aim to solidify the country's image as an attractive destination while expanding partnerships with buyers from Italy and across the globe. The event runs through October 16.

For tour operators and travel advisors designing itineraries for European travelers, the Uzbek pavilion in Rimini offers a direct channel to obtain current contracts and offerings straight from local DMC management and the flag carrier. Travel agents and trade partners are advised to request partnership terms and new itineraries from pavilion exhibitors during or immediately following the event.

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