Destinations1 min read
Uzbekistan Launches Destination Promotion on Expedia Group
The Tourism Committee of the Republic of Uzbekistan has launched an international marketing campaign with Expedia Group to promote the destination in key overseas markets.
According to the Tourism Committee of the Republic of Uzbekistan, a major international marketing campaign has officially launched in partnership with global online travel platform Expedia Group. The initiatives will run from June 2 to September 22, 2026.
✦Key Highlights
- The Tourism Committee of Uzbekistan has launched a strategic marketing campaign with Expedia Group, running from June 2 through September 22, 2026.
- The promotional efforts focus heavily on the US, Japanese, UK, and South Korean source markets.
- A dedicated landing page showcasing Uzbekistan's travel experiences and itineraries has been launched on the Expedia platform.
As reported by the official tourism portal of Uzbekistan, the campaign aims to elevate the country's tourism appeal across key international source markets, including the United States, Japan, the United Kingdom, and South Korea. Promotional assets are being deployed across Expedia Group's digital ecosystem, encompassing the official website, mobile app, and partner networks. Additionally, a dedicated hub has been established on the Expedia platform, curating comprehensive insights into Uzbekistan's rich cultural heritage, bespoke itineraries, and contemporary travel offerings.
According to the Tourism Committee, Expedia Group's portfolio includes renowned brands such as Expedia, Hotels.com, Vrbo, Travelocity, and Orbitz. The company's platforms serve over 300 million travelers globally each year, with gross bookings surpassing $100 billion by the end of 2025, per published data. Its partner network spans more than 70 countries and features over 3 million accommodation properties, alongside leading airlines and tour operators.
$100 млрд
Expedia Group gross bookings
at the close of 2025, according to the Tourism Committee
Market Implications
- Industry stakeholders can leverage the launch of Uzbekistan's dedicated Expedia page to analyze which routes and destinations are being actively promoted to international source markets through September 22, 2026.
Related Reading
Source: Uzbekistan Travel
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