Destinations1 min read
Saint Petersburg to Host B2B Tourism Roadshow in Kazakhstan and Kyrgyzstan
From September 7 to 10, 2026, Astana, Almaty, and Bishkek will host official presentations highlighting the tourism potential of Saint Petersburg for industry professionals.
From September 7 to 10, 2026, three major Central Asian cities will host dedicated presentation events showcasing the tourism potential of Saint Petersburg. According to the Department of Tourism under the Ministry of Economy and Commerce of the Kyrgyz Republic, the initiative is organized by the Saint Petersburg Tourism Development Committee and the City Tourist Information Bureau.
✦Key Highlights
- From September 7 to 10, 2026, Astana, Almaty, and Bishkek will host high-profile presentations on Saint Petersburg's tourism offerings.
- The itinerary features targeted B2B workshops, showcases of newly developed attractions, and networking opportunities with leading Russian tour operators.
- Participation in the roadshow requires mandatory advance registration via the official dedicated website.
The roadshow will span Astana, Almaty, and Bishkek. Each city's morning-to-afternoon program includes participant registration from 10:30 to 11:00, a comprehensive presentation on Saint Petersburg's tourism capabilities and delegation profile from 11:00 to 12:30, followed by a B2B workshop and curated one-on-one meetings from 12:30 to 14:30. The concluding segment, running from 14:30 to 16:30, features a formal luncheon, a cultural program, and a prize draw hosted by the participants.
The Russian delegation includes Yana Alexandrovna Makshina, General Director of the City Tourist Information Bureau, alongside representatives from prominent hospitality and travel companies such as Neva Seasons Tour Operator, Tari Tour SPb, Premier, and others. According to the organizers, participation in the roadshow will enable regional enterprises to directly negotiate the creation of joint travel products, discover novel sightseeing destinations, and secure bespoke commercial offers.
Advance registration on the dedicated website is strictly required for all attendees, with capacity limited. Karolina Ryabinkina serves as the primary contact for participation inquiries and program coordination.
What This Means for the Market
- Travel industry professionals in Kazakhstan and Kyrgyzstan must complete mandatory registration on the roadshow's official website prior to the events, as seating and capacity are strictly limited.
- The itinerary features dedicated workshop sessions and individual negotiations scheduled from 12:30 to 14:30, allowing delegates to proactively arrange meetings with specific Russian tour operators (including Neva Seasons, Tari Tour SPb, and Premier).
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Source: Департамент туризма при Министерстве экономики и коммерции Кыргызской Республики
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